The Difference Between Brandividuals & Influencers – Why You Need Both

From creating advocacy programs to the content co-creation we specialize in at our agency, working with influencers presents a number of challenges, especially when it comes to effectively identifying, qualifying and recruiting. In fact, according to a study by Augure, 61% of companies say finding “true” influencers is a top challenge. Everyone is influential about something, […]

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